Knowledge Base
What we have written about Salesforce
Questions we meet in the field, approaches that hold up in practice and the things worth knowing before you decide. Working notes rather than marketing copy.
How Salesforce pricing works
Licence cost and implementation cost are two different things. What drives each of them, which line items surprise people later, and the five questions to answer before you budget.
ReadWe bought Salesforce but nobody uses it
Seven reasons we meet again and again in abandoned CRM implementations, with what to do about each one. Usually the problem is not the licence.
ReadWhat to watch for in ERP integration
Ownership, direction, frequency, matching keys and error handling. The decisions that determine whether an integration is trustworthy, drawn from projects that went both ways.
ReadSales Cloud vs Service Cloud
Both run on the same platform but solve different problems. Which one to start with, and when you genuinely need both.
ReadWhat is Agentforce and where does it pay off?
Where Salesforce’s AI layer delivers, where it wastes money, and the questions to settle before you build anything.
Read10 questions to ask when choosing a CRM
Salesforce is not the right answer for every company. Ten questions to answer honestly before you commit to any platform.
ReadWhat is Claudeforce?
The Salesforce and Anthropic collaboration explained: its three components, how Headless 360 works underneath, and what your org needs in place before piloting it.
ReadThe best CRM software: 8 criteria
What the published market data says, the eight criteria worth weighing, and the five mistakes that derail CRM projects before the software is to blame.
ReadSeries
Salesforce for UAE real estate
Portal integration, lead management, listings and compliance for Dubai brokerages and off-plan developers. Start with the overview.
Salesforce for UAE real estate
The overview: how portal enquiries, listings and permit data fit into one CRM, what implementation involves, and when the approach is not worth the money.
ReadProperty Finder and Salesforce
What arrives with an enquiry and what does not, agent assignment logic, response SLAs, and the failure modes worth designing out before they cost you a deal.
ReadBayut and Salesforce
Verified listings rank higher, and verification expires. How to run the Checked and TruCheck lifecycle from the CRM instead of the portal dashboard.
ReadDubizzle Property and Salesforce
High volume changes behaviour on a sales floor. Triage before assignment, scoring bands that stay honest, and what to do with owner-listing enquiries.
ReadUAE portal lead management
The same buyer arrives three times. Deduplication rules, the difference between ownership and attribution, and one response SLA across every portal.
ReadSalesforce listing feeds
Publishing outward instead of typing into three back offices. What one source of truth actually requires, and why rejection handling decides whether it works.
ReadWhatsApp leads in Salesforce
When an agent resigns, the conversations leave with the handset. Central numbers, routing, the session window and consent handled properly.
ReadListing permit compliance
Dubai and Abu Dhabi both require a permit before an advert goes live. Permit fields, expiry alerts and gating publication on compliance rather than hoping.
ReadOff-plan payment plans
For developers: milestone-driven instalment schedules, collections, the four reconciliation rules to agree before automating anything, and resales before handover.
ReadMeasuring portal ROI
Cost per lead points in the wrong direction. Cost per viewing and per deal, attribution models that disagree, and how to use the numbers in a renewal conversation.
ReadBitrix24, Zoho or Salesforce
An honest comparison from a Salesforce partner, including the four situations where Salesforce is the wrong choice for a Dubai brokerage.
ReadHave a question we have not written about?
Ask it directly. The first call is free and comes with no commitment.